1. Change Your Bios
If your operations have been impacted in a meaningful way, your social media bios should reflect that reality. For example, even though all Best Buy locations in the United States are now pickup only, their Twitter bio doesn’t reference that information:
Although all Best Buy locations in the United States are now pickup only, their Twitter bio doesn’t reference that information.
Also, if you have key updates for your audiences, a good place to keep them front and center are pinned posts on Twitter and Facebook, and Highlights on Instagram.
2. Listen Harder
In times like these, everywhere you exist in digital is a potential customer service channel. You simply must expand your efforts to find, engage, and answer customers everywhere online. In fact, in our webinar, more than half of the 500 attendees said that customer communication via social media had increased since the Coronavirus outbreak.
3. Only Post with a Purpose
This is not the time for frivolous posts that are sent because they are “due” per the social media editorial calendar. That doesn’t mean you can’t be lighthearted, or even funny. It does mean, however, that you must carefully consider WHY you are posting in social media.
For whom is this post intended?
How does it entertain, inform, educate, or benefit that audience?
What specific behavior change or thinking change are we trying to effectuate with this post?
I love what Cardinal Spirits is doing in this regard. Located in Bloomington, Indiana where I live, it’s a small distillery run by some very smart friends.
Each day, they post on their Instagram exactly what they need in carryout sales to support their new mission, which is to make as much hand sanitizer as possible.
And then, when they reach that goal for the day (they’ve made it almost every day) they immediately add a new post that says “We’ve reached out goal for today. Please go support a different local business.” Spectacular.