Marketing vs. Branding: What’s the Difference? And Why Does It Matter?


Oftentimes, when people hear the word marketing, they don’t realize there’s a lot more under the surface that goes into “marketing” a business. For example, there’s marketing and branding. Branding, marketing. Marketing, branding. Frankly, it can all get quite confusing if you don’t start by understanding the basics first. The two are actually different and […]