Oftentimes, when people hear the word marketing, they don’t realize there’s a lot more under the surface that goes into “marketing” a business. For example, there’s marketing and branding. Branding, marketing. Marketing, branding. Frankly, it can all get quite confusing if you don’t start by understanding the basics first. The two are actually different and […]

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Ah yes, the blue tick of Twitter. When it comes to this powerhouse of a social media platform, the verified blue tick is one of the most essential sources of credibility you can have. Whether you’re an influencer, public person, blogger, or just someone with something to say, having the blue tick instantly makes other […]

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Video on Facebook gets the best reach and engagement. If you don’t find this to be the case for your own Facebook business page, I challenge you that you’re not using the right strategy! For years, Facebook CEO, Mark Zuckerberg, has been telling investors of a strategy to transform his company into a “video first” organization. And, he’s directly called […]

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Want more quality leads from Facebook? Are your Facebook lead forms set up properly? In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead […]

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As far as e-commerce platforms go, there’s Amazon, and then there’s the rest. The online retail giant dominates such a massive share of the industry that it’s become an ecosystem of its own. An ecosystem that stands apart from the conventions and best practices other retail platforms are subject to. Want proof of this? Try […]

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